/* Wright & Wire. One family (Switzer, its own italic for emphasis), one accent (electric blue).
   Shape rule: everything you press is a pill; screens and answer tiles share one 20px radius
   (phone screens 28px, because they are phones). */

:root {
  --paper: #f4f4f2;
  --paper-2: #ebebe7;
  --ink: #131313;
  --soft: #5b5b57;
  --line: #d6d6d0;
  --accent: #2742ff;
  --on-accent: #ffffff;
  --shadow: 0 30px 60px -28px rgb(19 19 40 / .35), 0 12px 24px -16px rgb(19 19 40 / .25);
  --r: 20px;
  --nav-h: 72px;
  --gutter-base: clamp(20px, 3.4vw, 48px);   /* the margin itself; use it for padding inside a row */
  --gutter: max(var(--gutter-base), calc((100vw - 1520px) / 2));   /* content never wider than 1520px: wide and curved screens get it centred, backgrounds still run edge to edge */
  --ease: cubic-bezier(.16, 1, .3, 1);
  --font: "Switzer", ui-sans-serif, system-ui, -apple-system, "Helvetica Neue", Arial, sans-serif;
  --accent-on-ink: #7d8dff;
}
/* Light only (5 Oct 2026): the approved look is paper and ink; a dark copy made the site read black in dark-mode browsers. */

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font: 400 17px/1.5 var(--font); -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
button { font: inherit; color: inherit; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 6px; }

/* ---------- the mark ---------- */
.mark { display: inline-flex; align-items: center; gap: 12px; color: var(--ink); text-decoration: none; }
.mark-seal { width: 38px; height: 38px; flex: none; }
.mark-word { height: 22px; width: auto; }
.mark-sm .mark-seal { width: 34px; height: 34px; }

/* ---------- buttons ---------- */
.pill { display: inline-flex; align-items: center; gap: 12px; height: 44px; padding: 0 20px; border-radius: 999px; border: 1.5px solid var(--ink); background: transparent; font-weight: 600; font-size: 15px; letter-spacing: -.005em; cursor: pointer; white-space: nowrap; text-decoration: none; transition: transform .25s var(--ease), background-color .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease); }
.pill:active { transform: scale(.98); }
.pill-accent { background: var(--accent); border-color: var(--accent); color: var(--on-accent); }
.pill-accent:hover { background: var(--ink); border-color: var(--ink); color: var(--paper); }
.pill-ghost:hover { background: var(--ink); color: var(--paper); }
.pill-lg { height: 60px; padding: 0 28px; font-size: 17px; justify-content: center; }
.pill-lg:has(.pill-note) { padding-right: 12px; }   /* the chip sits close to the edge, so the side is tighter */
.pill-note { display: inline-grid; place-items: center; height: 36px; padding: 0 14px; border-radius: 999px; background: rgb(255 255 255 / .18); font-weight: 500; font-size: 14px; }
.link-arrow { font-weight: 600; font-size: 16px; text-decoration: none; border-bottom: 1.5px solid currentColor; padding-bottom: 2px; transition: color .2s var(--ease); }
.link-arrow::after { content: "\2192"; display: inline-block; margin-left: .3em; transition: transform .25s var(--ease); }   /* an inline-block drops a leading space, so the gap is a margin */
.link-arrow:hover { color: var(--accent); }
.link-arrow:hover::after { transform: translateX(4px); }

/* ---------- nav ---------- */
.nav { position: sticky; top: 0; z-index: 20; height: var(--nav-h); display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; padding: 0 var(--gutter); background: color-mix(in srgb, var(--paper) 88%, transparent); backdrop-filter: saturate(160%) blur(14px); -webkit-backdrop-filter: saturate(160%) blur(14px); }
.nav-links { display: flex; gap: 34px; font-size: 15px; font-weight: 500; }
.nav-links a { text-decoration: none; color: var(--soft); transition: color .2s var(--ease); }
.nav-links a:hover { color: var(--ink); }
.nav .pill { justify-self: end; }

/* ---------- hero ---------- */
.hero { min-height: min(calc(100dvh - var(--nav-h)), 620px); display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: 24px; align-items: center; padding: clamp(24px, 4vh, 56px) var(--gutter) clamp(24px, 4vh, 48px); }
.hero-copy { grid-column: 1 / span 6; position: relative; z-index: 2; }
.hero h1 { margin: 0; font-weight: 650; font-size: clamp(54px, 7.2vw, 124px); line-height: 1.0; letter-spacing: -.045em; }
.hero h1 span { display: block; padding-bottom: .04em; }
.hero h1 em { font-style: italic; font-weight: 600; color: var(--accent); letter-spacing: -.03em; padding-right: .04em; }
.hero-sub { margin: 28px 0 0; max-width: 31ch; font-size: clamp(18px, 1.45vw, 21px); line-height: 1.45; color: var(--soft); }
.hero-ctas { display: flex; flex-wrap: wrap; align-items: center; gap: 18px 30px; margin-top: 40px; }

.hero-media { grid-column: 7 / span 6; margin: 0; position: relative; padding: max(0px, calc(16.5% - 30px)) 0 0 25%; }   /* top: the phone (taller than the wall screen) always has room, so it never slides under the menu */   /* the phone (27%) overlaps only the wall screen's empty left margin, never the names */
.shot { overflow: hidden; background: #141414; box-shadow: var(--shadow); }
.shot img { width: 100%; }
.shot-tv { border-radius: var(--r); aspect-ratio: 16 / 9; }
.shot-tv img { height: 100%; object-fit: cover; }
.shot-phone { position: absolute; left: 0; bottom: 40px; width: 27%; border-radius: 28px; border: 5px solid var(--ink); aspect-ratio: 1170 / 2532; }
.hero-media figcaption { margin: 22px 0 0 34%; max-width: 40ch; font-size: 14px; line-height: 1.45; color: var(--soft); }

/* ---------- the dock (Check your shop follows you once the hero is gone) ---------- */
.dock { position: fixed; right: var(--gutter); bottom: 24px; z-index: 30; height: 52px; padding: 0 24px; border-radius: 999px; border: 0; background: var(--ink); color: var(--paper); font-weight: 600; font-size: 15px; cursor: pointer; box-shadow: var(--shadow); transform: translateY(calc(100% + 48px)); transition: transform .45s var(--ease), background-color .25s var(--ease); }
.dock.on { transform: none; }
.dock { outline: 1.5px solid color-mix(in srgb, var(--paper) 22%, transparent); outline-offset: -1.5px; }   /* so it still reads over the ink band */
.dock:hover { background: var(--accent); color: var(--on-accent); }

/* ---------- the Shop Check ---------- */
.check { position: fixed; inset: 0; z-index: 50; background: var(--paper); display: grid; grid-template-rows: var(--nav-h) 2px 1fr; overflow: hidden; }
.check[hidden] { display: none; }
.check-bar { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; padding: 0 var(--gutter); }
.check-bar .pill { justify-self: end; height: 40px; }
.check-progress { font-size: 14px; font-weight: 500; color: var(--soft); font-variant-numeric: tabular-nums; }
.check-line { position: relative; }
.check-line span { position: absolute; inset: 0 auto 0 0; width: 0; background: var(--accent); transition: width .5s var(--ease); }
.check-body { overflow-y: auto; padding: clamp(28px, 6vh, 72px) var(--gutter) 48px; }

.q { max-width: 1180px; margin: 0 auto; }
.q h2, .result h2 { outline: none; }
.q h2 { margin: 0; max-width: 18ch; font-weight: 650; font-size: clamp(36px, 4.8vw, 76px); line-height: 1.02; letter-spacing: -.04em; }
.q .hint { margin: 18px 0 0; color: var(--soft); font-size: 17px; max-width: 52ch; }
.answers { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; margin-top: clamp(28px, 5vh, 52px); max-width: 980px; }
.answer { position: relative; display: flex; align-items: center; gap: 18px; min-height: 92px; padding: 20px 24px; text-align: left; border-radius: var(--r); border: 1.5px solid var(--line); background: transparent; font-size: clamp(19px, 1.6vw, 23px); font-weight: 550; letter-spacing: -.015em; cursor: pointer; transition: border-color .2s var(--ease), background-color .2s var(--ease), color .2s var(--ease), transform .2s var(--ease); }
.answer:hover { border-color: var(--ink); }
.answer:active { transform: scale(.99); }
.answer[aria-pressed="true"] { background: var(--accent); border-color: var(--accent); color: var(--on-accent); }
.answer .key { flex: none; display: inline-grid; place-items: center; width: 30px; height: 30px; border-radius: 999px; border: 1.5px solid currentColor; font-size: 13px; font-weight: 600; opacity: .55; }
.answer small { display: block; margin-top: 4px; font-size: 14px; font-weight: 450; letter-spacing: 0; opacity: .75; }
.q-foot { display: flex; align-items: center; gap: 24px; margin-top: 36px; max-width: 980px; }
.q-back { background: none; border: 0; padding: 0; font-weight: 600; font-size: 15px; color: var(--soft); cursor: pointer; }
.q-back:hover { color: var(--ink); }
.price { display: flex; align-items: center; gap: 14px; margin-top: clamp(28px, 5vh, 52px); flex-wrap: wrap; }
.price label { font-size: 15px; font-weight: 500; color: var(--soft); width: 100%; }
.price .field { display: flex; align-items: baseline; gap: 4px; height: 92px; padding: 0 24px; border-radius: var(--r); border: 1.5px solid var(--ink); font-size: 44px; font-weight: 650; letter-spacing: -.03em; }
.price input { width: 4.2ch; border: 0; background: transparent; font: inherit; color: inherit; outline: none; }
.chips { display: flex; gap: 10px; flex-wrap: wrap; }
.chip { height: 44px; padding: 0 18px; border-radius: 999px; border: 1.5px solid var(--line); background: transparent; font-weight: 600; cursor: pointer; }
.chip:hover { border-color: var(--ink); }

/* result */
.result { max-width: 1180px; margin: 0 auto; }
.result h2 { margin: 0; max-width: 20ch; font-weight: 650; font-size: clamp(34px, 4.2vw, 64px); line-height: 1.03; letter-spacing: -.04em; }
.figures { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; margin-top: 40px; }
.figure { padding: 28px 30px 30px; border-radius: var(--r); background: var(--paper-2); }
.figure.lead { background: var(--accent); color: var(--on-accent); }
.figure .num { font-size: clamp(48px, 5.6vw, 88px); font-weight: 650; letter-spacing: -.045em; line-height: 1; font-variant-numeric: tabular-nums; }
.figure .what { margin-top: 12px; font-size: 18px; font-weight: 550; }
.figure .math { margin-top: 8px; font-size: 14px; opacity: .78; }
.guess { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 16px; }
.guess button { height: 34px; padding: 0 14px; border-radius: 999px; border: 1.5px solid currentColor; background: transparent; font-size: 13px; font-weight: 600; cursor: pointer; opacity: .8; }
.guess button[aria-pressed="true"] { background: var(--on-accent); color: var(--accent); opacity: 1; }
.plan { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 48px; margin-top: 64px; padding-top: 40px; border-top: 1.5px solid var(--ink); }
.plan h3 { margin: 0; font-size: clamp(26px, 2.6vw, 38px); font-weight: 650; letter-spacing: -.03em; line-height: 1.08; }
.plan ol { list-style: none; margin: 0; padding: 0; display: grid; gap: 22px; counter-reset: p; }
.plan li { counter-increment: p; display: grid; grid-template-columns: 44px 1fr; gap: 6px 14px; font-size: 18px; line-height: 1.4; }
.plan li::before { content: counter(p); grid-row: span 2; display: grid; place-items: center; width: 34px; height: 34px; border-radius: 999px; background: var(--ink); color: var(--paper); font-size: 14px; font-weight: 600; }
.plan li b { font-weight: 650; }
.plan li span { color: var(--soft); font-size: 16px; }
.send { margin-top: 64px; padding: clamp(28px, 4vw, 48px); border-radius: var(--r); background: var(--ink); color: var(--paper); display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 40px; }
.send h3 { margin: 0; font-size: clamp(28px, 2.8vw, 42px); font-weight: 650; letter-spacing: -.03em; line-height: 1.05; }
.send p { margin: 14px 0 0; color: color-mix(in srgb, var(--paper) 70%, transparent); max-width: 34ch; }
.send form { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.send .f { display: grid; gap: 8px; }
.send .f.wide { grid-column: 1 / -1; }
.send label { font-size: 14px; font-weight: 500; color: color-mix(in srgb, var(--paper) 78%, transparent); }
.send input { height: 54px; padding: 0 18px; border-radius: 14px; border: 1.5px solid color-mix(in srgb, var(--paper) 30%, transparent); background: transparent; color: var(--paper); font: 500 17px/1 var(--font); }
.send input:focus { outline: none; border-color: var(--accent); }
.send .row { grid-column: 1 / -1; display: flex; align-items: center; gap: 20px; flex-wrap: wrap; }
.send .pill-accent:hover { background: var(--paper); border-color: var(--paper); color: var(--ink); }
.send .status { font-size: 15px; color: color-mix(in srgb, var(--paper) 80%, transparent); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.again { margin-top: 28px; }

/* ---------- sections ---------- */
.band { padding: clamp(64px, 9vh, 112px) var(--gutter); }
.hero + .band { padding-top: clamp(40px, 6vh, 72px); }   /* the first section follows the hero closely */
.kicker { display: flex; align-items: center; gap: 10px; margin: 0 0 22px; font-size: 14px; font-weight: 600; color: var(--soft); }
.kicker::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--accent); }
.band h2 { margin: 0; max-width: 15ch; font-weight: 650; font-size: clamp(42px, 5.4vw, 92px); line-height: 1.0; letter-spacing: -.045em; }
.head { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: 24px; row-gap: 28px; }
.head .kicker { grid-column: 1 / span 7; grid-row: 1; }
.head h2 { grid-column: 1 / span 7; grid-row: 2; }
.head .lede { grid-column: 8 / span 5; grid-row: 1 / span 2; align-self: end; }
.lede p { margin: 0 0 16px; max-width: 46ch; font-size: 18px; line-height: 1.5; color: var(--soft); }
.lede .note { font-size: 14px; }
.lede .link-arrow { display: inline-block; margin-top: 8px; }

/* work: the list on the left drives the screen on the right */
.parts { margin-top: clamp(56px, 9vh, 104px); display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); grid-template-rows: repeat(4, auto) 1fr; column-gap: clamp(24px, 4vw, 72px); }
.part { display: contents; }
.part-head { grid-column: 1; grid-row: var(--n); display: grid; grid-template-columns: 44px 1fr; gap: 12px; padding: 22px 0; border: 0; border-top: 1.5px solid var(--line); background: none; text-align: left; cursor: pointer; }
.part:last-child .part-head { border-bottom: 1.5px solid var(--line); }
.part-head .no { padding-top: 6px; font-size: 13px; font-weight: 600; color: var(--soft); font-variant-numeric: tabular-nums; transition: color .25s var(--ease); }
.part-head b { display: block; font-size: clamp(21px, 1.75vw, 27px); font-weight: 650; letter-spacing: -.02em; line-height: 1.15; color: var(--soft); transition: color .25s var(--ease); }
.part-head .d { display: block; max-height: 0; opacity: 0; overflow: hidden; font-size: 16px; line-height: 1.5; color: var(--soft); transition: max-height .5s var(--ease), opacity .35s var(--ease), margin-top .5s var(--ease); }
.part-head:hover b, .part.is-on .part-head b { color: var(--ink); }
.part.is-on .part-head .no { color: var(--accent); }
.part.is-on .part-head .d { max-height: 9em; opacity: 1; margin-top: 10px; }
.part-shot { grid-column: 2; grid-row: 1 / -1; align-self: start; margin: 0; aspect-ratio: 16 / 10; border-radius: var(--r); background: var(--paper-2); display: grid; place-items: center; overflow: hidden; opacity: 0; visibility: hidden; transform: translateY(14px) scale(.99); transition: opacity .45s var(--ease), transform .6s var(--ease), visibility 0s linear .45s; }
.part.is-on .part-shot { opacity: 1; visibility: visible; transform: none; transition: opacity .45s var(--ease), transform .6s var(--ease), visibility 0s; }
.part-shot.wide img { width: 100%; height: 100%; object-fit: cover; }
.part-shot.tv { background: #141414; }
.part-shot.tv img { object-fit: contain; }   /* the wall screen is 16:9: show all of it, never crop the shop name */
.part-shot .phone { height: 88%; aspect-ratio: 1170 / 2532; overflow: hidden; border: 5px solid var(--ink); border-radius: 30px; background: #0d0b09; box-shadow: var(--shadow); }
.part-shot .phone img { width: 100%; }
.part-shot.ai { background: var(--ink); color: var(--paper); place-items: stretch; }
.ai-card { display: flex; flex-direction: column; justify-content: space-between; padding: clamp(28px, 3.6vw, 52px); }
.ai-label { margin: 0; font-size: 14px; font-weight: 600; color: color-mix(in srgb, var(--paper) 68%, transparent); }
.ai-card ol { list-style: none; margin: 18px 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; column-gap: 36px; counter-reset: a; }
.ai-card li { counter-increment: a; display: flex; align-items: baseline; gap: 14px; padding: 13px 0; border-bottom: 1px solid color-mix(in srgb, var(--paper) 16%, transparent); font-size: clamp(17px, 1.45vw, 22px); font-weight: 550; letter-spacing: -.012em; }
.ai-card li::before { content: counter(a, decimal-leading-zero); font-size: 12px; font-weight: 600; color: var(--accent-on-ink); font-variant-numeric: tabular-nums; }
.ai-foot { margin: 0; max-width: 52ch; font-size: 14px; color: color-mix(in srgb, var(--paper) 68%, transparent); }

/* brand development: three pictures of the process */
.brand .price-line { color: var(--ink); }
.brand h2 { max-width: 12ch; }
.brand .price-line b { font-weight: 650; }
.bd-row { margin-top: clamp(48px, 8vh, 88px); display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }
.bd-row figure { margin: 0; }
.bd-shot { aspect-ratio: 16 / 9; border-radius: var(--r); overflow: hidden; background: var(--paper-2); }
.bd-shot img { width: 100%; height: 100%; object-fit: cover; }
.bd-row figcaption { margin-top: 16px; font-size: 15px; line-height: 1.45; color: var(--soft); max-width: 34ch; }
.bd-row figcaption b { display: block; margin-bottom: 4px; font-size: 18px; font-weight: 650; letter-spacing: -.015em; color: var(--ink); }
.js .bd-row .rise:nth-child(2) { transition-delay: .08s; }
.js .bd-row .rise:nth-child(3) { transition-delay: .16s; }

/* systems: one card per trade; the running one is ink */
.sys { list-style: none; margin: clamp(56px, 9vh, 104px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; }
.sys li { display: flex; flex-direction: column; min-height: 300px; padding: 24px 24px 28px; border-radius: var(--r); background: var(--paper-2); }
.sys li.is-live { background: var(--ink); color: var(--paper); }
.sys .sys-top { display: flex; justify-content: space-between; align-items: center; margin: 0; font-size: 13px; font-weight: 600; color: var(--soft); font-variant-numeric: tabular-nums; }
.sys-state { display: inline-flex; align-items: center; gap: 8px; height: 28px; padding: 0 12px; border-radius: 999px; border: 1.5px solid var(--line); }
.is-live .sys-top { color: color-mix(in srgb, var(--paper) 66%, transparent); }
.is-live .sys-state { border-color: transparent; background: var(--accent); color: var(--on-accent); }
.is-live .sys-state::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: currentColor; }
.sys h3 { margin: 0 0 10px; padding-top: 88px; font-size: clamp(25px, 2.1vw, 32px); font-weight: 650; line-height: 1.05; letter-spacing: -.03em; }
.sys li > p:not(.sys-top) { margin: 0 0 18px; font-size: 15.5px; line-height: 1.5; color: var(--soft); }
.sys li.is-live > p:not(.sys-top) { color: color-mix(in srgb, var(--paper) 72%, transparent); }
.sys .link-arrow { align-self: flex-start; margin-top: auto; }
.is-live .link-arrow:hover { color: var(--accent-on-ink); }
.js .sys .rise:nth-child(2) { transition-delay: .06s; }
.js .sys .rise:nth-child(3) { transition-delay: .12s; }
.js .sys .rise:nth-child(4) { transition-delay: .18s; }
@media (max-width: 1080px) { .sys { grid-template-columns: repeat(2, minmax(0, 1fr)); } .sys li { min-height: 280px; } }
@media (max-width: 760px) { .sys { margin-top: 40px; grid-template-columns: 1fr; gap: 12px; } .sys li { min-height: 0; padding: 20px 20px 24px; } .sys h3 { padding-top: 30px; font-size: 26px; } .sys .link-arrow { margin-top: 0; } }
/* What we build (24 Oct 2026): five plain cards, no number row, then the full-width ready-made row */
.sys.sys-do { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.sys-do li:not(.sys-custom) { min-height: 0; justify-content: flex-end; padding-top: 72px; }
.sys-do li:not(.sys-custom) h3 { padding-top: 0; font-size: clamp(22px, 1.7vw, 27px); }
.sys-do li:not(.sys-custom) > p { margin-bottom: 0; }
.js .sys-do .rise:nth-child(5) { transition-delay: .24s; }
@media (max-width: 1280px) { .sys.sys-do { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 1080px) { .sys.sys-do { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 760px) { .sys.sys-do { grid-template-columns: 1fr; } .sys-do li:not(.sys-custom) { padding-top: 20px; } .sys-do li:not(.sys-custom) h3 { font-size: 24px; } }

/* how it works: the one ink band */
.how { background: var(--ink); color: var(--paper); }
.how .kicker { color: color-mix(in srgb, var(--paper) 66%, transparent); }
.how .kicker::before { background: var(--accent-on-ink); }
.steps { list-style: none; margin: clamp(56px, 9vh, 104px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }
.steps li { padding-top: 28px; border-top: 1.5px solid color-mix(in srgb, var(--paper) 28%, transparent); }
.steps .no { display: block; font-size: clamp(64px, 7.4vw, 124px); font-weight: 650; line-height: .9; letter-spacing: -.05em; color: var(--accent-on-ink); }
.steps h3 { margin: 32px 0 12px; max-width: 16ch; font-size: clamp(23px, 2vw, 31px); font-weight: 650; line-height: 1.1; letter-spacing: -.025em; }
.steps p { margin: 0; max-width: 34ch; color: color-mix(in srgb, var(--paper) 70%, transparent); }
.how .lede p { color: color-mix(in srgb, var(--paper) 78%, transparent); }
.how .next { margin: clamp(56px, 8vh, 88px) 0 0; font-size: clamp(20px, 1.8vw, 26px); font-weight: 550; letter-spacing: -.015em; }

/* about */
.about { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: 24px; align-items: center; }
.about-mark { grid-column: 1 / span 5; }
.about-mark img { width: min(440px, 100%); margin: 0 auto; }
.about-copy { grid-column: 7 / span 6; }
.about-copy > p:not(.kicker) { margin: 26px 0 0; max-width: 44ch; font-size: 19px; line-height: 1.55; color: var(--soft); }
.about blockquote { margin: 30px 0 0; padding-left: 24px; border-left: 3px solid var(--accent); }
.about .lead-by { margin-top: 30px; padding-top: 22px; border-top: 1.5px solid var(--line); max-width: 48ch; }
.about .lead-name { display: flex; flex-wrap: wrap; align-items: baseline; gap: 4px 12px; margin: 0; }
.about .lead-name b { font-size: 22px; font-weight: 650; letter-spacing: -.02em; color: var(--ink); }
.about .lead-name span { font-size: 14px; font-weight: 600; letter-spacing: .02em; color: var(--accent); }
.about .lead-by > p:not(.lead-name) { margin: 10px 0 0; font-size: 17px; line-height: 1.55; color: var(--soft); }
.about blockquote footer { margin-top: 12px; font-size: 14px; font-weight: 600; color: var(--soft); }
.about .about-name { font-size: 16px !important; }
.about blockquote p { margin: 0; max-width: 24ch; font-size: clamp(24px, 2.3vw, 34px); font-style: italic; font-weight: 550; line-height: 1.22; letter-spacing: -.02em; }

/* talk: the Shop Check's send card, reused */
.talk { background: var(--paper-2); }
.talk .send { margin-top: clamp(40px, 6vh, 72px); }
.send select, .send textarea { padding: 14px 18px; border-radius: 14px; border: 1.5px solid color-mix(in srgb, var(--paper) 30%, transparent); background: transparent; color: var(--paper); font: 500 17px/1.4 var(--font); }
.send select { height: 54px; padding-top: 0; padding-bottom: 0; appearance: none; -webkit-appearance: none; background-image: linear-gradient(45deg, transparent 50%, currentColor 50%), linear-gradient(135deg, currentColor 50%, transparent 50%); background-position: calc(100% - 24px) 50%, calc(100% - 18px) 50%; background-size: 6px 6px; background-repeat: no-repeat; }
.send select option { color: #131313; background: #fff; }
.send textarea { min-height: 104px; resize: vertical; }
.send select:focus, .send textarea:focus { outline: none; border-color: var(--accent); }
.send .opt { font-weight: 400; opacity: .7; }
.send .mail { margin-top: 22px; font-size: 15px; }
.send .mail a { color: var(--paper); }
.pill.on-ink { margin-top: 28px; border-color: color-mix(in srgb, var(--paper) 55%, transparent); color: var(--paper); }
.pill.on-ink:hover { background: var(--paper); border-color: var(--paper); color: var(--ink); }

/* talk: a call or a note */
[hidden] { display: none !important; }
.send > * { min-width: 0; }
.ways { display: grid; grid-template-columns: minmax(0, 1fr); gap: 22px; align-content: start; }
.way { min-width: 0; }
.send .way-label, .send .picked { max-width: none; }
.seg { justify-self: start; display: inline-flex; padding: 4px; border-radius: 999px; border: 1.5px solid color-mix(in srgb, var(--paper) 26%, transparent); }
.seg [role=tab] { height: 40px; padding: 0 18px; border: 0; border-radius: 999px; background: transparent; color: color-mix(in srgb, var(--paper) 72%, transparent); font-weight: 600; font-size: 15px; cursor: pointer; transition: background-color .2s var(--ease), color .2s var(--ease); }
.seg [role=tab][aria-selected=true] { background: var(--paper); color: var(--ink); }
.way-label { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; margin: 0 0 12px; font-size: 14px; font-weight: 500; color: color-mix(in srgb, var(--paper) 78%, transparent); }
.way-label .opt { font-size: 13px; opacity: .8; }
.days { display: flex; gap: 10px; margin-bottom: 24px; padding: 0 40px 6px 0; overflow-x: auto; scroll-snap-type: x proximity; scrollbar-width: thin; -webkit-mask-image: linear-gradient(90deg, #000 calc(100% - 44px), transparent); mask-image: linear-gradient(90deg, #000 calc(100% - 44px), transparent); }
.day { flex: none; scroll-snap-align: start; display: grid; gap: 2px; min-width: 78px; padding: 12px 14px; border-radius: 14px; border: 1.5px solid color-mix(in srgb, var(--paper) 26%, transparent); background: transparent; color: var(--paper); text-align: left; cursor: pointer; transition: background-color .2s var(--ease), border-color .2s var(--ease), color .2s var(--ease); }
.day span { font-size: 13px; opacity: .72; }
.day b { font-size: 17px; font-weight: 650; letter-spacing: -.01em; white-space: nowrap; }
.times { display: grid; grid-template-columns: repeat(auto-fill, minmax(104px, 1fr)); gap: 10px; }
.time { height: 48px; border-radius: 999px; border: 1.5px solid color-mix(in srgb, var(--paper) 26%, transparent); background: transparent; color: var(--paper); font-weight: 600; font-size: 15px; font-variant-numeric: tabular-nums; cursor: pointer; transition: background-color .2s var(--ease), border-color .2s var(--ease), color .2s var(--ease); }
.day:hover, .time:hover { border-color: var(--paper); }
.day[aria-pressed=true], .time[aria-pressed=true] { background: var(--accent); border-color: var(--accent); color: var(--on-accent); }
.day:active, .time:active { transform: scale(.98); }
.loading { margin: 0; color: color-mix(in srgb, var(--paper) 72%, transparent); }
.picked { margin: 0; padding: 14px 18px; border-radius: 14px; background: color-mix(in srgb, var(--paper) 10%, transparent); font-weight: 550; line-height: 1.4; }
.q-back.on-ink { color: color-mix(in srgb, var(--paper) 70%, transparent); }
.q-back.on-ink:hover { color: var(--paper); }
.booked { outline: none; }
.booked h4 { margin: 0; font-size: clamp(28px, 2.8vw, 40px); font-weight: 650; letter-spacing: -.03em; line-height: 1.05; }
.send .booked p { max-width: 46ch; margin-top: 12px; }
.send .booked .big { color: var(--paper); font-size: clamp(19px, 1.6vw, 22px); font-weight: 600; }
.booked .row { display: flex; flex-wrap: wrap; align-items: center; gap: 12px; margin-top: 26px; }
.booked .row .pill { margin-top: 0; }
.booked .keep { font-size: 14px; }
.booked .keep a { color: var(--paper); word-break: break-all; }
.booked .status { display: block; margin-top: 12px; }
button.link-arrow { padding: 0 0 2px; border: 0; border-bottom: 1.5px solid currentColor; background: none; color: inherit; cursor: pointer; }
.send .link-arrow { display: inline-block; margin-top: 18px; color: var(--paper); }

/* footer: the name as the sign-off */
.foot { padding: clamp(72px, 11vh, 128px) var(--gutter) 40px; }
.sign-link { display: block; color: var(--ink); text-decoration: none; }
.mark-word.sign { display: block; width: 100%; height: auto; }
.foot-row { margin-top: 44px; padding-top: 24px; border-top: 1.5px solid var(--line); display: flex; flex-wrap: wrap; justify-content: space-between; gap: 14px 32px; font-size: 15px; color: var(--soft); }
.foot-row p { margin: 0; }
.foot-row { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; }
.foot-row > :first-child { justify-self: start; } .foot-row > nav { justify-self: center; } .foot-row > :last-child { justify-self: end; }
@media (max-width: 1100px) { .foot-row { grid-template-columns: 1fr; justify-items: start; } .foot-row > * { justify-self: start !important; } }
.foot-row nav { display: flex; flex-wrap: wrap; gap: 10px 28px; }
.foot-row a { color: var(--soft); text-decoration: none; transition: color .2s var(--ease); }
.foot-row a:hover { color: var(--ink); }

/* ---------- motion (only when the reader is fine with it) ---------- */
@media (prefers-reduced-motion: no-preference) {
  /* content never waits on motion to be seen: things slide a little, they are never invisible (Chrome pauses animations in windows nobody is looking at) */
  .reveal { transform: translateY(18px); animation: rise .8s var(--ease) forwards; }
  .hero h1.reveal { animation-delay: .05s; }
  .hero-sub.reveal { animation-delay: .18s; }
  .hero-ctas.reveal { animation-delay: .28s; }
  .hero-media.reveal { animation-delay: .2s; transform: translateY(24px) scale(.99); }
  @keyframes rise { to { opacity: 1; transform: none; } }
  .q, .result { animation: step .55s var(--ease); }
  .answers .answer { opacity: 0; animation: rise .5s var(--ease) forwards; animation-delay: calc(var(--i, 0) * 45ms + 80ms); transform: translateY(14px); }
  @keyframes step { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }
  .check.opening { animation: open .5s var(--ease); }
  .js .rise { transform: translateY(14px); transition: transform .7s var(--ease); }
  .js .rise.in { transform: none; }
  .steps li.rise:nth-child(2) { transition-delay: .08s; }
  .steps li.rise:nth-child(3) { transition-delay: .16s; }
  @keyframes open { from { clip-path: inset(100% 0 0 0 round 24px); } to { clip-path: inset(0 0 0 0 round 0); } }
}

/* ---------- smaller screens ---------- */
@media (max-width: 900px) {   /* the hero stays side by side down to 900px */
  .hero { grid-template-columns: 1fr; row-gap: 48px; min-height: auto; }
  .hero-copy, .hero-media { grid-column: 1 / -1; }
  .hero-media { padding: 14% 0 0 25%; }   /* the phone stands taller than the wall screen: room above it, clear of the buttons */
}
@media (max-width: 760px) {
  :root { --nav-h: 64px; }
  .nav { grid-template-columns: 1fr auto; }
  .nav-links { display: none; }
  .hero { padding-top: 28px; }
  .hero h1 { font-size: clamp(46px, 13vw, 64px); }
  .hero-media { padding-left: 16%; padding-top: 96px; }   /* the phone is taller than the wall screen: leave it room above */
  .shot-phone { width: 34%; bottom: 72px; border-width: 4px; border-radius: 22px; }
  .hero-media figcaption { margin-left: 0; }
  .dock { left: 16px; right: 16px; bottom: 16px; width: auto; }
  .answers { grid-template-columns: 1fr; }
  .answer { min-height: 72px; }
  .figures, .plan, .send, .send form { grid-template-columns: 1fr; }
  .check-progress { display: none; }
  .check-bar { grid-template-columns: 1fr auto; }
}
@media (max-width: 900px) {
  .head { grid-template-columns: 1fr; }
  .head .kicker, .head h2, .head .lede { grid-column: 1; grid-row: auto; }
  .parts { display: block; }
  .part { display: block; margin-top: 48px; }
  .part-head { padding: 0 0 18px; border: 0 !important; cursor: default; }
  .part-head b { color: var(--ink); }
  .part-head .no { color: var(--accent); }
  .part-head .d { max-height: none; opacity: 1; margin-top: 8px; }
  .part-shot { opacity: 1; visibility: visible; transform: none; }
  .part-shot.tall { aspect-ratio: 4 / 5; }
  .part-shot.ai { aspect-ratio: auto; }
  .ai-card ol { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; gap: 56px; }
  .about { grid-template-columns: 1fr; row-gap: 48px; }
  .about-mark, .about-copy { grid-column: 1; }
  .about-mark img { width: min(260px, 66%); margin: 0; }
}

/* ---------- the menu (phones, tablets and small laptops; the full link row needs about 1200px) ---------- */
.menu-btn { display: none; }
@media (max-width: 1199px) {
  .nav:has(.menu-btn) { grid-template-columns: 1fr auto auto; column-gap: 12px; }
  .nav:has(.menu-btn) .nav-links { display: none; }
  .menu-btn { display: inline-flex; align-items: center; justify-self: end; height: 38px; padding: 0 18px; border-radius: 999px; border: 1.5px solid var(--ink); background: transparent; color: var(--ink); font-weight: 600; font-size: 15px; cursor: pointer; }
  .menu-open .menu-btn { background: var(--ink); color: var(--paper); }
}
.menu { position: fixed; inset: var(--nav-h) 0 0 0; z-index: 19; display: flex; flex-direction: column; padding: 12px var(--gutter) calc(28px + env(safe-area-inset-bottom)); background: var(--paper); overflow-y: auto; }
.menu nav { display: grid; }
.menu nav a { display: flex; justify-content: space-between; align-items: baseline; padding: 18px 0; border-bottom: 1.5px solid var(--line); text-decoration: none; }
.menu nav a b { font-size: 34px; font-weight: 650; letter-spacing: -.035em; line-height: 1.05; }
.menu nav a span { font-size: 13px; font-weight: 600; color: var(--soft); font-variant-numeric: tabular-nums; }
.menu-ctas { display: grid; gap: 12px; margin-top: auto; padding-top: 32px; }
.menu-ctas .pill { width: 100%; height: 56px; justify-content: center; font-size: 17px; }
.menu-ctas .pill-accent:has(.pill-note) { justify-content: space-between; padding: 0 10px 0 24px; }
.menu-open .dock { display: none; }
@media (prefers-reduced-motion: no-preference) {
  .menu:not([hidden]) { animation: menu-in .35s var(--ease); }
  @keyframes menu-in { from { opacity: 0; transform: translateY(-8px); } to { opacity: 1; transform: none; } }
}

/* ---------- phones: everything sized for a hand, not a desk ---------- */
@media (max-width: 760px) {
  /* header: the mark, and one small Menu button */
  .nav { grid-template-columns: 1fr auto; padding: 0 var(--gutter); }
  .nav .pill { display: none; }
  .mark { gap: 10px; }
  .mark-seal { width: 32px; height: 32px; }
  .mark-word { height: 19px; }
  .menu-btn { display: inline-flex; align-items: center; justify-self: end; height: 38px; padding: 0 18px; border-radius: 999px; border: 1.5px solid var(--ink); background: transparent; color: var(--ink); font-weight: 600; font-size: 15px; cursor: pointer; }
  .menu-open .menu-btn { background: var(--ink); color: var(--paper); }

  /* hero: one clear button, then the wall screen with the phone resting on it */
  .hero { padding: 28px var(--gutter) 64px; row-gap: 44px; }
  .hero h1 { font-size: clamp(46px, 13.4vw, 64px); }
  .hero-sub { margin-top: 20px; font-size: 18px; max-width: 34ch; }
  .hero-ctas { margin-top: 30px; gap: 18px; }
  .hero-ctas .pill-lg { width: 100%; justify-content: center; padding: 0 24px; }
  .hero-ctas .pill-lg:has(.pill-note) { justify-content: space-between; padding: 0 10px 0 24px; }
  .hero-media { --w: calc(100vw - 2 * var(--gutter)); padding: 0 0 calc(var(--w) * .06); }
  .shot-phone { left: auto; right: 4%; top: calc(var(--w) * .2); bottom: auto; width: 30%; border-width: 4px; border-radius: 20px; }
  .hero-media figcaption { margin: 18px 0 0; max-width: 58%; font-size: 13.5px; }

  /* the dock: a touch slimmer */
  .dock { height: 50px; bottom: calc(14px + env(safe-area-inset-bottom)); }

  /* bands: phone-sized breathing room */
  .band { padding: 76px var(--gutter); }
  .band h2 { font-size: clamp(38px, 10.6vw, 52px); }
  .lede p { font-size: 17px; }

  /* work: no wasted number column; phones rise out of their cards */
  .part { margin-top: 44px; }
  .part-head { grid-template-columns: 1fr; gap: 6px; }
  .part-head .no { padding-top: 0; }
  .part-head b { font-size: 23px; }
  .part-shot.tall { aspect-ratio: 1 / 1; place-items: start center; padding-top: 8%; }
  .part-shot.tall .phone { height: auto; width: 56%; box-shadow: 0 20px 40px -20px rgb(0 0 0 / .45); }
  .ai-card { padding: 26px 22px; }
  .ai-card li { padding: 11px 0; font-size: 17px; }

  /* how it works: the number beside its step, not above it */
  .steps { margin-top: 44px; gap: 30px; }
  .steps li { display: grid; grid-template-columns: 52px 1fr; column-gap: 14px; padding-top: 22px; }
  .steps .no { grid-row: span 2; font-size: 46px; line-height: .95; }
  .steps h3 { margin: 2px 0 8px; font-size: 22px; max-width: none; }
  .how .next { margin-top: 48px; font-size: 19px; }

  /* about */
  .about { row-gap: 36px; }
  .about-mark img { width: min(190px, 52%); }
  .about-copy > p:not(.kicker) { font-size: 17px; }
  .about blockquote p { font-size: 24px; }

  /* talk: the booker straight after the heading; the Shop Check and email after it */
  .talk .send { gap: 0; padding: 28px 22px; }
  .talk .send > div:first-child { display: contents; }
  .talk .t-h { order: 1; font-size: 30px; }
  .talk .t-lede { order: 2; margin-top: 10px; }
  .talk .ways { order: 3; margin-top: 26px; }
  .talk .t-check { order: 4; margin-top: 34px; padding-top: 26px; border-top: 1.5px solid color-mix(in srgb, var(--paper) 18%, transparent); max-width: none; }
  .talk .t-btn { order: 5; justify-self: start; margin-top: 16px; }
  .talk .t-mail { order: 6; margin-top: 14px; }
  .times { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; }
  .time { height: 44px; font-size: 14px; }
  .day { min-width: 72px; padding: 10px 12px; }

  /* footer */
  .foot { padding: 64px var(--gutter) calc(44px + env(safe-area-inset-bottom)); }
  .foot-row { flex-direction: column; gap: 14px; margin-top: 32px; }
  .foot-row nav { flex-direction: column; gap: 10px; }
  .part-shot.tv { aspect-ratio: 16 / 9; }
  .bd-row { grid-template-columns: 1fr; gap: 36px; }
}
@media (max-width: 380px) {
  .mark-word { height: 17px; }
  .times { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .menu nav a b { font-size: 30px; }
}

/* a page with one message (a private page, an incomplete link, nothing at this address): the wordmark, the message
   in the middle of the screen, a way back to the site */
.notice-page { min-height: 100svh; width: min(820px, 100% - 2 * var(--gutter)); margin: 0 auto; padding: 32px 0 36px; display: grid; grid-template-rows: auto 1fr auto; }
.notice-page .top img { display: block; height: 22px; width: auto; }
.notice-page .msg-block { align-self: center; padding: 48px 0; }
.notice-page h1 { margin: 0 0 16px; font-size: clamp(40px, 6vw, 72px); font-weight: 650; letter-spacing: -.045em; line-height: 1; text-wrap: balance; }
.notice-page .lede { margin: 0; max-width: 46ch; font-size: 19px; line-height: 1.5; color: var(--soft); text-wrap: pretty; }
.notice-page .go { display: flex; flex-wrap: wrap; gap: 14px 28px; margin-top: 30px; }
.notice-page .foot-line { margin: 0; font-size: 14px; color: var(--soft); }
.notice-page .foot-line a { color: inherit; }

/* ---------- type: no word left alone at the end of a headline or a paragraph ---------- */
h1, h2, h3 { text-wrap: balance; }
p, li, figcaption, dd, summary, blockquote { text-wrap: pretty; }
/* 20-minute, no-shows, well-known: the HTML puts a word joiner (⁠) after the hyphen so they never split */

/* ---------- pages without a Menu button (barbershops, brand development): the link row needs about 1000px ---------- */
@media (max-width: 999px) {
  .nav:not(:has(.menu-btn)) { grid-template-columns: 1fr auto; }
  .nav:not(:has(.menu-btn)) .nav-links { display: none; }
}

/* the About column opens like every other section: the same 50px from kicker to headline */
.about-copy .kicker + h2 { margin-top: 28px; }

/* hero between 901 and 1080px: still side by side, the type steps down to fit */
@media (min-width: 901px) and (max-width: 1080px) {
  .hero h1 { font-size: clamp(50px, 6.4vw, 70px); }
  .hero-sub { font-size: 18px; }
}
/* tablets (761 to 900px): stacked, but the headline is set for a tablet, not a phone */
@media (min-width: 761px) and (max-width: 900px) {
  .hero h1 { font-size: clamp(64px, 10vw, 88px); }
  .hero-sub { max-width: 40ch; }
}

/* ---------- phones: one iPhone everywhere (18 Oct 2026) ----------
   The commercials' iPhone (metal edge, glass ring, Dynamic Island, status bar) is drawn into every phone image in img/lb/,
   so a phone container only sizes it and casts the shadow. Same phone on every page and every screen width. */
.shot-phone, .part-shot .phone { aspect-ratio: 1170 / 2480; border: 0; border-radius: 0; background: none; box-shadow: none; overflow: visible; }
.shot-phone img, .part-shot .phone img { display: block; width: 100%; height: auto; filter: drop-shadow(0 24px 30px rgb(0 0 0 / .4)) drop-shadow(0 6px 10px rgb(0 0 0 / .25)); }
@media (max-width: 760px) {
  .part-shot.tall { aspect-ratio: auto; padding: 8% 0; }   /* the whole phone shows, never cut off by its card */
  .part-shot.tall .phone { box-shadow: none; }
}
/* the custom path (18 Oct 2026): a full-width card under the ready-made trades */
.sys li.sys-custom { grid-column: 1 / -1; min-height: 0; display: grid; grid-template-columns: minmax(0, 3fr) minmax(0, 6fr) auto; align-items: center; gap: 16px 40px; background: var(--paper); border: 1.5px solid var(--ink); }
.sys-custom .sys-top { flex-direction: column; align-items: flex-start; gap: 12px; }
.sys-custom .sys-state { border-color: var(--accent); color: var(--accent); }
.sys li.sys-custom h3 { padding-top: 0; }
.sys li.sys-custom div p { margin: 0; font-size: 15.5px; line-height: 1.5; color: var(--soft); max-width: 52ch; }
.sys-custom .pill { justify-self: end; }
@media (max-width: 1080px) { .sys li.sys-custom { grid-template-columns: 1fr; } .sys-custom .sys-top { flex-direction: row; justify-content: space-between; } .sys-custom .pill { justify-self: start; } }

/* 3A struck mark (12 Nov 2026): replaces the round seal in the header */
.mark-seal.mark-3a { width: auto; height: 24px; aspect-ratio: 840 / 480; }
.mark-sm .mark-seal.mark-3a { height: 22px; }
@media (max-width: 640px) { .mark-seal.mark-3a { height: 20px; } }

.about-mark img[src*="mark-3a"] { width: min(320px, 70%); }
@media (max-width: 640px) { .about-mark img[src*="mark-3a"] { width: min(160px, 50%); } }