Brand development

The brand comes first.

A logo, colors and type made for your business, and carried onto everything your customers see: the sign, the cards, social posts, products and every screen. Made in-house by the studio.

Tell us about your project. If it’s a fit, we set up a free 20-⁠minute call and give you a fixed quote.

The Ledger and Blade logo suite: the LEDGER/BLADE wordmark with its orange blade, the stacked version on black, the L/B app icon and avatar, and the 16-pixel favicon.
Ledger & Blade, a model barbershop we built, and the brand we made for it.

The work

One brand, on everything your customers see.

Ledger & Blade is a model barbershop we built. This is its brand, finished and in use. Your business gets the same, one look used the same way everywhere.

  1. The logo.

    One mark that holds up everywhere, from the shop window to the tab in a browser.

    The Ledger and Blade logo in every version: the wordmark, the stacked version, the app icon, the avatar and the browser icon.
  2. Cards in the hand.

    Business cards for the shop and for every barber, ready to print.

    Ledger and Blade business cards: the wordmark on bone, and a barber’s card in signal orange.
  3. Social that looks like you.

    Posts, stories and the preview that shows when someone shares your link, all in one look.

    Ledger and Blade social posts: a link preview, a feed post and a story.
  4. The shelf.

    When you sell products, every label looks like it came from the same shop.

    A shelf of sample Ledger and Blade grooming products, all with matching labels.
    A sample product line for the model shop. Nothing here is made or sold.
  5. The TV in the shop.

    The same look on the screen customers see when they walk in.

    The Ledger and Blade TV screen: each barber’s next open time and the walk-in line.
    Barbers and times are samples.
  6. The website.

    Customers see the brand before they walk in, and book right from it.

    The Ledger and Blade website: each barber’s next open time with a Book button.
    The Ledger & Blade website, taking bookings (a model shop: barbers and prices are samples).

What you get

Every file you need, ready to use.

The price

One fixed price, agreed up front.

Brand Essentials from $4,500. Full Brand from $10,000. You get a fixed quote on a free 20-⁠minute call, after we’ve read about your project. No surprises. It depends on what your business needs: a new brand, or an upgrade of one people already know.

Already have a logo your customers recognize? We keep it exactly as it is and build the rest around it.

Start your project

Tell us about your project.

Four short steps, about five minutes. We read every one. If it’s a fit, we set up a free 20-⁠minute call and give you a fixed quote.

Brand Essentials from $4,500. Full Brand from $10,000.

Questions first? Write to hello@wrightandwire.com

Step 1 of 4 · You

You
Start your project